Saves coal every wash-day

A selection of colourful metal advertising signs, collected together from various points around the Keighley and Worth Valley Railway.  I have often thought it would be nice if there were a few old signs scattered around Saltaire, but there aren't.

It's interesting to read the selling points: I suppose a great little cigarette is better than a great big one! Saves Rubbing... I should think that would be a good thing if you were a housewife doing the family wash in a tub.  But if you could just soak in Rinso and Save Coal Every Wash-day wouldn't that be even better?  And what was the £1000 reward Sunlight Soap were offering?  I'm glad that royalty enjoyed their Fry's Celebrated Chocolate - and as for Cadbury's being Wholesome, well, I'm going out to buy some now.  But eat too much chocolate and not enough meat and green veg and you'll need the Virol, girl!  (Virol was a thick brown syrup, a kind of malted vitamin tonic.  Tasted weird - I used to be given it when I was a child.)

As for Camp coffee.... As John commented a couple of days ago, it had little to do with coffee, being mainly made from chicory essence, I seem to remember.  It must have been a war-time coffee substitute.  My parents always had a bottle in the pantry.  It's a real nostalgia thing; the labels on the bottles were very collectible too, though the picture was changed a few years ago after allegations of racism. (It originally showed a Sikh serving coffee to a kilted soldier.  Now they sit side by side drinking coffee together.)  I doubt anyone would give Camp that name these days though!  It even has its own fan site. Also see here for a blog post that's a bit of fun.