I had a chuckle to myself when I saw these lorries parked in Grassington. 'Dale's Dairies' suddenly reminded me of a long-running radio serial drama, 'Mrs Dale's Diary', (in fact the first ever significant radio serial drama) that used to air on the BBC Light Programme all through my childhood. Its theme tune and the goings on in Mrs Dale's middle class household (she was a doctor's wife) formed the backdrop to my early life.
Dale's Dairies, on the other hand, is a family business based in Grassington, sourcing milk from local Dales farms, processing and distributing it. They certify their milk is 'free range', from cows kept outside, free to graze for at least 180 days a year. I think their milk is mostly distributed door to door in glass bottles by traditional milkmen. Sadly, milkmen are rare in urban areas these days. I get my milk from Asda in plastic bottles, presumably not at all 'free range'.